Friday, July 1, 2016

Chic Up the FitBit

I've noticed the movement on Social Media of the constant need to share and relay our fitness accomplishments.  This innate need to share our personal growth is so much easier with how so many of us are incredibly attached to our phones. At our finger tips we literally have hundreds of Apps at our disposal to satisfy any kind of fitness fad we decide to choose next.  I am guilty of it myself, sharing my run statistics daily to an online running club group.  

So now we have accessories that aid us in our endeavor to monitor our steps, heart rate, sleep REM, you name it, there is an APP or some kind of device out there created for it. What I have run into is I would love a fitbit, as an avid city walker I'd love to know how much I run around in a day.  The thing is, I just cant see myself wearing one, as someone who works with jewelry, I cannot fathom putting something on my body that does not match the rest of my wardrobe.  So my question is, can we make these tech devices pretty?

It's a new market field that some companies are jumping on, to make science fashionable.  With more people than ever using social media to share every aspect of our lives, it only makes sense to try to gain more consumers, and by doing so you want to cater to those that want their fitbit to scintillate in the sun because the chances are they will take a picture of the product and share it to their followers. Easy free brand advertising! It's a perfect recipe for success, so I wanted to take a look at who decided to take the risk and try out this market.

The first is Tory Burch one of the chicest brands out there has delved elbow deep into making the fitbit fab by partnering with the fitbit brand itself. They know their clientele would not be caught dead wearing something bulky and clashing on their wrist so they took care with their design.

The Tory Burch design is their iconic "T" that is offset by radiating grooves to echo the "T" pattern. The bold geometric gloss of metal gives a very Greek Goddess feel. This piece of merchandise is style savvy but a bit pricey since you are paying for a brand.


 

Another contender is a company that has built its brand on the merriment of fashion and technology, Bezels and Bytes.  With cute alliteration I'm already sold on the fun and hip vibe that the company sends out.  It seems more down to earth than the Tory Burch campaign, more approachable, much more likely something I could wear daily. Here we have a rectangular metal case with a patterned motif whether it is hammered metal, studs, or a woven pattern, they went for a uniform finish easy to style. Paired with the case are fun colorful straps, a much lighter option than a bangle, and definitely a better wear for the impending summer.




 And for all the thrifty shoppers out there, there is always Etsy and Amazon.  Doing a cursory search I see copious styles and variations to fabulously wear a fitbit.  As I always, I warn that with Etsy the quality may not be there and as someone who breaks out from cheap metal, I tend to avoid users that do not have reviews. However if you like to live dangerously, delve right in because there are a ton more options there than there is anywhere else. 

All in all, I really dig fashion getting fit, there are plenty of styles to peruse through to find a look that works for you.




Sources:

https://www.fitbit.com/toryburch


http://www.chipchick.com/2014-07-tory-burch-fitbit-collection.php